Melania Jaravete

Welcome to New Story: management consultancy on labor issues (employment, unemployment, outplacement).

New Story – powered by The People Office – offers solutions on mindfully transforming conflict into results and guides organizations to discover the best way of turning employees into engaged brand ambassadors.

Melania Jaravete is a graduate of Communication and an HR professional with 20 years of experience in PR and HR. Her areas of expertise focus on employer branding and all matters related to labor law, such as organizational transformation, restructuring, job grading and change management.

  • Work experience
  • HR experience
  • Awards & Honours
HR Director, Blue Air Management Services

03/2016 – 03/2020 – Commercial Aviation

  • Design and implement HR strategy to act as a partner to the business and to accompany the rapid development of the airline – organic growth from 14 to 28 aircraft, 77 crews to 150.
  • Manage all aspects related to HR training, development, compensation & benefits, recruitment, labor relations, tax, administration, payroll.
  • Act as counterparty to business lines in terms of HR solutions and tools for managers
HR Director, Garanti Group Romania

09/2013 – 02/2016 – Banking sector

  • Design and implement HR strategy to act as a partner to the business and to accompany the organic growth strategy of the Group.
  • Responsible for HR budget – 40 Mio EUR.
  • Manage all aspects related to HR for Garanti Bank, Garanti Consumer Finance and Garanti Leasing : training, development, compensation & benefits, recruitment, administration, payroll.
  • Act as counterparty to business lines in terms of HR solutions and tools for managers.
  • Act as expertise center in terms of relations with the employees
HR Compensation & Benefits, UniCredit Tiriac Bank
International Mobility & Labor Relations Manager

09/2008- 09/2013 – Banking sector

  • Design and implement specific incentive schemes for target populations to maximize results.
  • Target setting process and evaluation – link to reward.
  • Development and implementation of all compensation & benefits processes: salary review, bonuses, benefits implementation and update.
  • Managing HR expenses budget – 80 Mio EUR: budgeting and planning for the fixed and variable costs related to the salary.
  • Job grading project – integration in HR processes (compensation ranges and benefits per bands).
  • Management of expatriates inbound and outbound.
  • Trade Unions partner in negotiation of collective labor agreement
  • Labor Relations responsibilities – counseling on labor law, employee contracts and rights.
  • Management of Disciplinary Committee and Professional Evaluation flow.
  • Elaboration of internal procedures ( e.g. Internal Organization Regulation, Regulation of the Disciplinary Committee, Professional Assessment Committee, Code of Conduct
Credit Control Officer, BancPost

06/2007 – 08/2008 – Banking sector

  • Responsible with employer branding / internal communication for Risk Division (articles in monthly newsletter, events organization, conventions, training sessions, teambuilding and employee satisfaction surveys).
  • Responsible with the selection of candidates for specific positions.
  • Offering support to Credit Control Division: performing rating analysis for Wholesale Department (exclusively for a portfolio of corporate clients), participating in Moody’s Risk Advisor rating project implementation.
Public Relations Specialist, Apa Nova – Veolia Environnement

11/1999 – 06/2007 – Public services

  • Spokesperson for the company on different occasions.
  • Employer branding of the company through internal and external initiatives and projects.
  • Coordinator of the CSR initiatives of the company.
  • Design and editing of the internal newsletter.
  • Public relations events (press visits, competitions, newsletter, annual report, press conferences, press releases, internet site).
  • Training – internal trainings designed and delivered on communication.
  • Responsible with the selection of candidates for specific positions
2016- 2020
  • Managing change processes (for the development and further rightsizing stages of the evolution).
  • Building and enhancing the employer brand.
  • Acting as a mentor to senior management.
  • Designing HR strategy and policies aimed at continuously improving the workplace.
  • Establishing local bases, hiring local employees on local contracts adapted to local legislation and managing local complexity in terms of payroll, administration, labor issues and compensation (Italy, Cyprus and UK).
  • Structuring a tailored selection process delivering high-quality candidates for pilot position and implementing a new assessment model completely personalized for aviation.
  • Designing and developing all HR areas (HR software for the administration and database, creating soft skills training programs).
2013 – 2016
  • Performance management designed and implemented for all employees – system based on objectives and competencies and linked to reward.
  • Development program to prepare a succession pipeline for sales employees, 9 months program to teach the skills and competencies required for promoting to the next level.
  • Talent Management Program: investing in the most talented employees, 57 top employees assessed, individual feedback sessions delivered, development plans finalized, individual training path underway.
  • Positioning as a top employer through employer branding projects (CSR, unified career site for the Group, work-life balance programs).
  • Internship project Learn 2B a Banker – 4 months training program to prepare pipeline for future sales positions: first edition 20 trainees, 15 hired, second edition 16 trainees enrolled, all 16 hired, third edition 22 trainees, 18 hired.
  • Recruitment streamlining process to enhance the quality of selected candidates and reduce time to hire (from 32 days to 15 days year on year).
  • New training center and Garanti Book Corner established as internal library.
  • Average training days/ employee increased from 1.5 in 2013 to 3.24 in 2015.
  • Senior Advisor program implemented for guidance and support of new employees (164 new hired completed the 3 months program).
  • Automation of HR processes via HR software (Payroll internalized, Admin, Training, Performance Management, Recruitment)
2008 – 2013
  • Global job model –internal positions classification project: 800 internal positions analyzed and re-mapped under 120 new positions, 8 clusters.
  • Total compensation project (internal development of an application to reflect total compensation received by an employee).
  • Internal communication project to boost international career opportunities, triggering number of external assignments to grow from 10 to 100.
  • International taxation experience through a successful project regarding the one off recovery of doubly paid income tax for Romanian expats working in Italy, Austria and Germany – 800 k EUR.
2000 – 2008
  • Successful internal communication campaign preceding concession bid ensuring positive internal climate in a heavily unionized environment.
  • Design and implementation of performance appraisal system based on objectives and competencies.
  • Steady improvement of external image of the company as reflected in the press through close networking with the press and clear transparent communication.
  • Establishing and implementing an internal communication strategy for the first time in the company in an environment lacking internet access (creating internal newspaper, inter-departmental visits, events for employees children, internal contests)

Member of HR Club (Association of the Romanian Human Resources professionals).

2019 – Speaker in the Air Congress in Warsaw.

2019 – Nominated for Best HR Director in Capital Magazine Awards

2018 – Juror in the HR Club Annual Awards Gala

2018 – Speaker in the Air Convention, Vilnius

2015 – Learn 2B a Banker project recognized in HR Club best practices manual and GreatCo annual edition

2011 – HR Club award for Global Job Model project – Best HR Compensation & Benefits project.


"I've learned that people will forget what you said, people will forget what you did,
but people will never forget how you made them feel."

Maya Angelou